Encourage them, but don’t pressure them.
Jiu-jitsu needs to be a positive experience from the get-go if you want your friends to show up, and that means you need to strike a balance between trying to convince them to come and not badgering them when they put it off for another week. If they say that they aren’t ready to try it out yet, let them know that you understand and that you’ll be there for them if they ever change their mind. Remember, you’re not a used car salesman — you’re someone who genuinely wants to share something amazing with the people around you.
Brazilian jiu-jitsu purple belt and instructor Averi Clements goes over some helpful ways to convince someone to try Brazilian jiu-jitsu without scaring them off.